Thank You to
all who
attended the 2018 Creative Exchange

The Music Industry

came to Sacramento !


..... We grew & expanded our art !

the Experience

The Creative Exchange is one of the most exciting music & entertainment conferences in the country, not just because of the guest speakers, Panelists and subject matters of each panel. It is the most exciting music & entertainment conference because of YOU! Your voice, Your ideas, Your vision is incorporated with the knowledge you’ll be getting in each panel you attend, how? You might be asking.... well it’s called a "creative exchange" for a reason.


Not only will you get to pick up tips, information, education, knowledge, connections and potential partners, you’ll also do some great networking. 


There are over 20 panels that will take place over two days. Everything from how to turn your passion into a business to being able to share your information and knowledge thru the creative exchange panel where everyone in the room gets to participate, speak, share and exchange their experiences and ideas on how to survive, build, grow and ultimately become successful in this ever changing Business called entertainment.


The Creative Exchange Panel: where a panelist starts off the conversation of whats made them successful in the business, how technology has changed the playing field for them and what they are doing to insure they have a business in the future.


The cool part about the creative exchange is, this is where the attendees to the conference get to share, express, enlighten and exchange their idea, vision, knowledge and experience in the business as well as hear others audience members do the same. 


And this is where it becomes explosive and mind expanding because its where you see, hear, feel the magic of creative people exchanging game changing and life altering ideas.

2018 Creative Exchange Schedule

FRIDAY, MARCH 23rd, 2018

 

Registration 1-3pm

3-5pm PANELS


  1. How Important Are Managers To An Artists Career: This Panel Consists Of Managers who have managed artists as big as Tupac Shakur, Mint Condition, Blackstreet, Teddy Riley and Michelle Williams (Destinys Child) & up and coming sacramento artists like Auburn Road & Rashaad. Each will give you their perspective on how, why, when and where in the development of an artists career Managers are important in establishing, developing and building how & Why their direction is so important. If you are serious about the music Business and are in search of a manager these are voices and insights you want to hear.

Moderator: ALVIN WILLIAMS

Panelists: ATRON GREGORY, MARLON MCLAIN, KEN HALL, MICHAEL ANDERSON, UDUAK ODUOK


  1. Building Your Art From A Buzz To A Brand: Everyone is building a buzz but few turn theirs into a brand. The people on this panel have all created, built, grown and developed their buzzes into brands and they will each tell You how they did it and what makes their brand a brand. Hard work and consistency are two pillars to brand building & these panelists each have been consistent at working hard. If you are looking for direction, insight, clarity and/or confirmation on if what you’re doing to build your brand is correct, don’t miss this panel discussion.

Moderator:DARIC B (BIG ROOM)

Panelists: KRISTENE SMITH, LADY CHARMAINE, DANIEL DUGAR, LEE BAILEY, DOMINGO ENCINAS, ULYSSES SIMMIE BRAXTON


  1. Royalties, Residuals & New Revenue Streams: most artists don’t understand how royalties work, what residual income means or why new revenue streams like streaming are so important to us and our future revenue streams. Each of these panelists are receiving royalties, generating residual income or are aware of new revenue streams that you can and should take advantage of. Don’t miss this great panel discussion on how to secure and develop all of your potential streams of revenue.

Moderator: REGGIE CALLOWAY

Panelists: ROB CHAIRELLI, GARY TAYLOR, BRIAN MORGAN, KENNETH KJ JOHNSTON, TOM SILVERMAN

5-7pm PANELS


  1. Is Radio Still Necessary To Have A Hit Record?: It has always been assumed that to have a major hit record you need massive commercial radio AirPlay, but today we are in a different world where community radio and online radio stations are not just making a dent, but making a difference in the development of hit Records even before they get to commercial radio. This panel boasts groundbreaking, precedent setting and innovative radio programmers and music directors who are pushing the envelope on the development and career building of New and up & coming artists.

Moderator: CRAIG KNIGHT

Panelists: SAM SMITH, MARVEL REED, STEVE RIPLEY,  

ERICK DOSTY, SHELTON FAMOUS BENNIE, LEON GUIDRY


  1. Music Production, How & Why Music Production & The Producer Is Important To Your Success: If you’re rushing to get your music out because you don’t want it to get old, you’re probably already headed down the wrong road when it comes to production. Real producers understand rhythm, beat, trends and shelf life when it comes to music creation, production and theory. This panel will talk about music production, what it means to produce a song from a good idea to a bonafide hit and why it’s important to have a producer. If you’re in the midst of starting to create new music or you’re thinking about recording for the first time or if you think you might want to produce your own or someone else’s project this is an important discussion to hear, as these industry professionals give tips and insights that might help you get the ball rolling down the right track.

Moderator: ATRON GREGORY (BIG ROOM)

Panelists: MARLON McCLAIN, KHAYREE SHAHEED, DEREK ALLEN, BRIAN MORGAN, DWAYNE MUFFLA SIMON, GARY TAYLOR, ANTHONY AK KING


  1. So You Wanna Make A Movie, Huh?: each of the speakers on this panel are currently in the movie making business and have worked on movies with budgets as low as 20k and as high as 2 million dollars. If you think you want to make a movie and you want to know the kind of obstacles and challenges you’ll face as well as the rewards and benefits you’ll receive if done correctly, you’re in the right place. This is the perfect panel for the up and coming, young and independent movie makers.

Moderator: GIAN FIERO

Panelists: PAUL GOLDSBY, DERRICK MUHAMMAD, ALVIN WILLIAMS

7-9pm PANELS


  1. The Business Of Jokes....Art, Politics & Comedy: These Comedians keep it real, make you think and will have you busting a stitch or two. If you are a comedian, want to be a comedian or are curious about what makes a comedian tick, this is the panel for you. Each of these professionals will discuss Jokes Comedy & Politics in its full spectrum and give you the “real” on the business of Comedy.

Moderator: DANIEL DUGAR

Panelists: DERRICK MUHAMMAD, REGINA GIVENS, RICO DA GREAT


  1. Collaborations, Co-Ventures & Partnerships: Collaborating, CO-Venturing and Partnering with the right person/persons can be a stroke of genius, but connecting with the wrong person/persons can equally be a stroke of bad judgement. The panelists in this discussion will tell you what to look for in both cases and share their experiences and outcomes with you on how, why & when a collaboration or partnership works and/or doesn’t work.

Moderator: DARIC B (BIG ROOM)

Panelists: ALVIN WILLIAMS, THAXTER ARTERBERRY, MICHAEL ANDERSON, BRIAN MORGAN, ROB CHAIRELLI, PAUL GOLDSBY, DWAYNE MUFFLA SIMON


  1. How To Get Your Art Around The World: one of the biggest questions asked is “how can a get my talents around the world?” Well these are the men that can answer that question because they are part of the reason your music will be heard on the radio, bought in retail stores, or get you to do live performances different stages. Representing Europe, Japan & South Africa each man will share his expertise on his part of the world and what you need to do to get your art around the world...

Moderator: GIAN FIERO

Panelists: MAS YAMAMOTO, EDWIN MASHIGO, STEVE RIPLEY, VIC MCLEAN


FEATURE MOVIE 9PM

SATURDAY MARCH 24th, 2018

 

9-11am PANELS


  1. Discipline, Dedication, Diligence & Desire: You Need these four D’s in your business arsenal if you are going to be successful in any business. The professionals on this panel will tell you how and why these D’s should never leave your vocabulary or work ethic. No matter how successful you become if you slack in any of these areas it will show in your longevity or lack there of. These panelists have each shown strength in each of these areas and will help you understand how and why they live by the power of the 4 D’s ....

Moderator: GIAN FIERO Panelists: LADY CHARMAINE, CALVIN LINCOLN, ULYSSES SIMMIE BRAXTON, JAY KING, ZOILA ROBLEDO, MERALD WOODROW (BUBBA) KNIGHT JR.


  1. How To Monetize Your Art/Passion: Thru social media, crowdfunding, live appearances, live performances & streaming you can find new inventive ways to monetize your talents. It takes work, creativity, ingenuity & out of the box thinking to enhance, build and stimulate monetization of your artistic endeavors. These innovative and creative personalities will tell you how they were able to access their monetizing skills.

Moderator: ALVIN WILLIAMS

Panelists: KENNETH KJ JOHNSTON, KIRSTENE SMITH, MICHAEL ANDERSON, REGGIE CALLOWAY, DANIEL DUGAR


  1. The Importance Of A Team In Building A Career: Careers are often made off the backs of many, artists like Elvis Pressley, The Monkeys & New Edition were developed, marketed and creatively branded by the vision of their managers, A&R Reps, Publicists and Producers. This panel will speak to the importance of team building and how important connecting dots and teamwork really means to the building of a career.

Moderator: ATRON GREGORY

Panelists: LEE BAILEY, DERRICK MUHAMMAD, CRAIG KNIGHT, PAUL GOLDSBY, THAXTER ARTERBERRY,  

ERICK DOSTY, BENNY FAMOUS SHELTON


11am-1pm PANELS


  1. Creative Ways To Raise Money For Your Project: If you have strong supporters, if you’re network is wide, if you have a great team working with you or an aggressive manager or small label with innovative and/or creative thinkers you probably already know how to raise money for your project. If you lack in any of these areas this is a discussion you won’t want to miss. These industry professionals and maverick thinkers will be able to help you get your money game up and help you navigate your way to success when it comes to raising money and doing the right thing once you get it.

Moderator: JAY KING (BIG ROOM)

Panelists: REGGIE CALLOWAY, TOM SILVERMAN, VIC MCLEAN, ALVIN WILLIAMS, DARIC B


  1. How To Turn Songwriting Into A Real Business: Creating music, Writing Lyrics and Humming melodies don’t have to be just passionate hobbies, you can actually make a living as a songwriter from these hobbies. Songwriters are often the life line of an artist career and whether they can/will have a successful career often hinges on whether they can find that right song or songwriter. The professionals on this panel are all here to tell you how they did it, what it takes to do it and give you pointers on how you can turn your songwriting skills into a real business.

Moderator: SAM SMITH

Panelists: DEREK ALLEN, BRIAN MORGAN, ANTHONY KING, ROB CHAIRELLI, STEVE RUSSELL, GARY TAYLOR


  1. Your Network Is Your Net-Worth: What kind of value do you have in your network? Do you recognize what value is? What value means? Is money the only thing you see as “real” value? If you don’t know how to exercise or activate your network or if you don’t understand the value of the people you network with, you more than likely don’t understand that your network or your ability to network has a direct reflection on your net worth. The panelists you’ll hear speaking in this discussion will help you understand why networking is necessary, who you network with is so important and what kind of value networking will bring to your bottom line/net worth. Get you pad, pencils and questions ready!

Moderator: GIAN FIERO

Panelists: THAXTER ARTERBERRY, MICHAEL ANDERSON, CALVIN LINCOLN, VALERIE ENGLISH, LEON GUIDRY, KHAYREE SHAHEED, BRIDGET VAUGHN


2pm-4pm


Music Critique Session: this is one of the most exciting sessions of the creative Exchange music summit because this is where we get to hear the talent that is at the music summit and see the possibilities of what can happen in real time. Industry professionals from all parts of the industry sit on this panel and give their critiques on whether or not you have the goods to take it to the next level or if you have the next big hit. If you want to have these professionals critique your song be sure the

to register for the music critique session early.


Moderator: JAY KING (BIG ROOM)

Panelists: TOM SILVERMAN, MAS YAMAMOTO, STEVE RIPLEY, EDWIN MASHIGO, DEREK ALLEN, VIC MCLEAN, KHAYREE SHAHEED, CRAIG KNIGHT, BRIAN MORGAN


4pm-6pm


Creative Exchange Session: this is the moment when every voice at the creative exchange has the potential to be heard, where your ideas, thoughts and breakthroughs can be expressed. This is what the creative exchange music summit is all about, we want every voice heard, every idea shared, every discovery known. The interesting thing about our business is there’s no one way to skin the cat, no exclusive road to success and often times it calls for collaborations, partnerships and team work to crack the golden egg to success. We want that discovery to happen at the creative exchange, hopefully in this session and in real time. I hope your are present and ready to go when the light shines on YOU!!!


Moderator:GIAN FIERO (BIG ROOM)

Panelists: DANIEL DUGAR, ALVIN WILLIAMS, LEE BAILEY, DOMINGO ENCINAS, LADY CHARMAINE, STEVE RUSSELL


6pm-9pm


Round table With The Legends: This is the highlight and most important part of the creative exchange because it’s where the legends share their stories, their knowledge, their lessons, their genius, their journeys and their beginnings with you. The richest part of these incredible 2 days will come to a head during this session with the legends.

This is where you sit back with recorder, pen and paper or digital camera and inhale the wealth of information and history that will be imparted on you. Of ALL the sessions we present during the Exchange, this is the most important because this is the real, no holding back, truth of what it takes to survive in this beautiful yet competitive industry and what better way to learn about that than straight from the mouthes of The Greats, The Icons, The Giants, THE LEGENDS.....


Moderator:GIAN FEIRO (BIG ROOM)

Panelists: TOM SILVERMAN (Tommy Boy Records), LEE BAILEY (Eurweb), JAY KING (Music Impresario), MERALD (Bubba Knight) WOODROW KNIGHT JR. (Gladys Knight & The Pips), GARY TAYLOR (Singer/Songwriter/Producer), REGGIE CALLOWAY (Midnight Star), ROB CHAIRELLI (Engine

FAQs

What is the Creative Exchange?

It’s an annual music and entertainment conference that happens every year in Sacramento, California

What do they do there?

There are a series of panels, discussions and exchanges ranging from “how to survive in the new music business” to “marketing, promoting and advertising your brand all over the world” and everything in between

How long does it last?

There are over 20 panels that take place over two days, and this years event will take place March 23rd & 24th, 2018 at the Greater Sacramento Urban League 3725 Marysville Blvd in Sacramento, Ca

Is it affordable?

Absolutely, it’s $50.00 for one day (you can pick Friday or Saturday) or $75.00 for two days

Who are the speakers and panelists will I know them?

They are industry vets and professionals some you may know, some you may not, but once you check their resumes and hear them speak you will know the conference is well worth attending

How do I find out more about the Creative Exchange?

Go to www.creativeexchange.me or call 877-322-4840

How do I register?

Go to www.creativeexchange.com or call 877-3324840

Is there a limit to how many people can register?

We can register up to 400 people, it’s on a first come first serve basis

it's 2018 and time to grow

From Last Year to This Year .....

Last year we had the honor of having many accomplished music industry professionals on our panels including Larry Dunn ( Earth Wind & Fire ), Reggie Calloway (Midnight Star ), Cheryl Cooley ( Klymaxx ), Lenny Williams, Karyn White, producer Derek Allen, engineer Rob Chiarelli, as well as discovering new talent in our own audiences and this year we expect to have even more surprise super talents joining our 2018 panel roster, creating a positive creative synergy that will serve us all in the new year.

When & Where

We are excited about this years creative exchange conference as it will be our biggest and best yet. Don’t miss out on this extraordinary Exchange of ideas and potential launching pad for your successful journey into greatness!!!


The Creative Exchange

March 23rd & 24th, 2018

will take place in Sacramento, Ca

at The Greater Sacramento Urban League

located at 3725 Marysville Blvd


Friday March 23rd

Registration 1pm - 3pm

Panels starts at 3pm - 5pm


$50.00 Per day or $75.00 for 2 days


U Need To Register NOW!!!!

https://creativeexchange.brownpapertickets.com

Contact Us

Send Message

Join this Growing Exchange

We'd love to see you walk among many who have had success in music, in all phases and share your magic as well as gather and absorb theirs. 


Register NOW


$50.00 Per day or $75.00 for 2 days


https://creativeexchange.brownpapertickets.com/

Sacramento Music Summit Creative Exchange

3725 Marysville Blvd Sacramento, California 95838

Info 877-332-4048

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our sponsors

CMEX continues to grow thanks to the following generous sponsors

 

City of Sacramento, CA


The Jay King Network


97.5 KDEEFM


Sound Royalties


Mutual Assistance Network


The Sacramento Observer


Arden Chevron


Highland Community Charter School


Law Office of George H. Jones


Roberts Family Development Center


Toris Place