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2019 Panel Schedule (from our recent event)

2019 Creative Exchange returns to

The Greater Sacramento Urban League

located at 3725 Marysville Blvd. in Sacramento, CA


REGISTRATION: 1pm to 3pm

OPENING ADDRESS: 2:30pm - 2:50pm

First panel 3pm

FRIDAY, MARCH 22nd, 2019


Gian Fiero (MODERATOR) Bio: Gian Fiero is a career & professional development specialist highly regarded for his psychology based coaching expertise and services that have fueled the career/work achievements of countless professionals, music artists, and entrepreneurs for over two decades.

He has held key roles at the United States Small Business Administration (SBA), where he facilitated millions in financing for upstart companies, and San Francisco State University as an adjunct professor, where he designed and created a renowned course on career planning & development that catalyzed the successes of numerous students who are now leaders in tech, government, and entertainment.


Panel One: Your Network = Your Net-Worth: who are you hanging with? what kinds of conversations are you having? how much has your life position changed? These are questions you should be asking yourself, especially if you seem to be standing still or making little to no progress in your professional, business, personal or spiritual life. The growth (or lack of growth)in your life is a direct reflection of your network and the direct impact it has on your net-worth, The panelist before you will give you their information, experiences and best practices that have helped them to grow, develop and build strong networks that have added value to their lives and success.

3pm - 5pm


Murdock Smith (Executive Director, Highlands Charter School)

Pamela (Chanel) David (Entrepreneur, Independent Business Woman)

Thaxter Arteberry (Investor, Entrepreneur, Business man)

Kristen Smith (Award winning author, screenwriter & publisher)

Dr. Gina Warren (Executive Director,Neighborhood Wellness Foundation)

Ulysses Simmie Braxton (Radio Show Host, Community Activist)

Cliff West (Author, Community Activist, Man Of God)


Jay King (MODERATOR) Bio: Jay King is a Jack of All Trades and Master of Many. Best known for popularizing independent record releases by selling 3.5 million copies of the single and 12 inch of the record "Rumors" by the Timex Social Club (1986) using strictly independent distributors. 

King has always been seen as cutting edge, forward thinking and ahead of the curb when it cost to new visionary ways to access an audience. He is a solo artist, radio show host, leader and co creator of the group Club Nouveau & The Creator Of The Creative Exchange Conference.


Panel Two: Music Business 101: The Game Has Changed, But It’s Still The Same. Yes we are in a new model when it comes to marketing, promoting, advertising and selling music but believe it or not as much as the business has changed, not much has changed at all. It still boils down to how do you get your music to the masses and how do you get them to support your career, music and talent by purchasing your goods. Music business 101 breaks it down to the basics..... hard work and how to navigate the new music business model to make it work for you.

5pm - 7pm


Steve Russell (Troop)

Lonzo Williams (Wrecking Cru)

Kevin Toney (Blackbyrds)

Daric B (Bergerson) Music & Entertainment Business Expert)

Cedric Singleton (Black Market Record)

Lenny Williams (Musician, Singer, Songwriter)

Antron Gregory (Artist Manager, Music & Entertainment Business Expert)

DeWayne Muffla Simon (CEO of Covert Entertainment & Soundworks, Producer (LL Cool J, Whodini)


Gian Fiero (MODERATOR) Bio: Gian Fiero is a career & professional development specialist highly regarded for his psychology based coaching expertise and services that have fueled the career/work achievements of countless professionals, music artists, and entrepreneurs for over two decades.

He has held key roles at the United States Small Business Administration (SBA), where he facilitated millions in financing for upstart companies, and San Francisco State University as an adjunct professor, where he designed and created a renowned course on career planning & development that catalyzed the successes of numerous students who are now leaders in tech, government, and entertainment.


Panel Three: Social Media, Websites & Crowd Funding: If you want to make an impact, Have a viral presence or measure the commitment your fan base is prepared to make to you as a patron of your talent, you would have had to build one of Or all three of these platforms to prove it out. This panel will speak on the importance of these and other viral platforms that are mandatory for your business, talent, idea or thought to flourish, grow, touch and penetrate a mass audience. Each of these panelists have built part of their successes using these tools and will be able to give you some insight on how to do the same.

7pm - 9pm


Lady Charmaine (Radio Show Host, Entrepreneur, Independent Business Woman)

Domingo Encinas (Graphic Artist, Website Developer, Artistic Designer, Entrepreneur)

Makeda Smith (Master Of Public Relations, P.R Campaign Strategist, Entrepreneur, Jazzmyne P.R, Business Woman)

Lee Bailey (Legendary Journalist, Creator & Owner Of Eurweb, Industry Insider & Groundbreaking Content Provider For African American Audiences)

Atron Gregory (Artist Manager, Music & Entertainment Business Expert)



REGISTRATION: 8am - Until

First Panel 9am

SATURDAY, MARCH 23rd, 2019


Mark Harris (MODERATOR) Bio: Professor Mark T. Harris, J.D., an active licensed member of the State Bar of California, is the Director of Pre-Law Studies at the University of California, Merced and the Managing Partner of the Law Offices of Mark T. Harris headquartered in Sacramento, California. Further, Professor Harris is one of the founders of the Central Valley Leaders a statewide youth leadership development academy. Professor Harris’ philosophy is it is better to be expert in a small number of practice areas rather than mediocre in a large number.


Panel One: Building A New Narrative For Challenged Communities: it can be argued that nothing in the black community has changed because nothing about the conversation in the black community has changed. Billions of dollars have gone through our community for everything from trade school programs, drug prevention, gang prevention, k-12 child development and everything in between and it seems we are standing still and in some instances moving backwards. What’s the solution? What have we been doing wrong? Why hasn’t black leadership been able to bring real change? These and other questions must be asked and answered if we are going to change the direction, outcome and narrative of our community. We have gathered here today community leaders from all over the city to discuss these questions so that we might find solutions, synergy and sanctity with each other and start the process of building a new narrative for challenged communities.

9am - 11am


Timothy (one gone) Poole (Youth Program, Hooked On Fishing Not On Violence)

Dr. Gina Warren (Executive Director, Neighborhood Wellness Foundation)

Betty Williams (President, NAACP)

Gregory King (CEO, Always Knocking)

Mervyn Brookins (Community Activist, Brother To Brother)

Dr. Nicole Clavo (Executive Director Of Healing5 Foundation, Inc)

Kevin Daniel (Community Activist, Greater Sacramento Urban League

Ms. LaRock (Labeebah Rahman ) (Community Liaison, Reaching Back To The Youth)

Richard Dana (Executive Director, Mutual Assistance Network)


Gian Fiero (MODERATOR) Bio: Gian Fiero is a career & professional development specialist highly regarded for his psychology based coaching expertise and services that have fueled the career/work achievements of countless professionals, music artists, and entrepreneurs for over two decades.

He has held key roles at the United States Small Business Administration (SBA), where he facilitated millions in financing for upstart companies, and San Francisco State University as an adjunct professor, where he designed and created a renowned course on career planning & development that catalyzed the successes of numerous students who are now leaders in tech, government, and entertainment.


Panel Two: Technology, Politics, Education & The Arts, What’s The Connection? We are in the Information Age and technology is in the drivers seat. We get news instantaneously, the world is at our disposal in the click of a mouse and everything new today will be old tomorrow. Politics are changing and the unexpected must be respected because it just might be your president. Couple that with our faltering education system, charter and alternative schools popping up by the dozens and artistic expression still being a viable form of protest and solution and what you get is a gumbo of creativity just waiting to be explored and placed in a sequential order. Each of these panelist have a unique story that tie each of the elements listed above into the story of their lives, lessons, successes and failures. Today we will discuss the connections between technology, politics, education & the arts and how they will affect your life.

11am - 1pm


Dr. Cornel West (Professor, Legendary Intellectual)

Cliff West (Author, Educator, Man Of God)

Makeda Smith (Master Of Public Relations, P.R Campaign Strategist, Entrepreneur, Business Woman)

Kevin Taylor (Director Of Curriculum & Instruction, Highlands Community Charter School)

Betty Williams (President NAACP, Community Activist)

Allen Warren (City councilman, Land Developer, Businessman, Investor)

Gus Newport (Former Mayor of Berkeley, Ca, Malcolm X Confidant)


LUNCH 1pm - 2pm


Jay King (MODERATOR) Bio: Jay King is a Jack of All Trades and Master of Many. Best known for popularizing independent record releases by selling 3.5 million copies of the single and 12 inch of the record "Rumors" by the Timex Social Club using strictly independent distributors. 

King has always been seen as cutting edge, forward thinking and ahead of the curb when it cost to new visionary ways to access an audience. He is a solo artist, radio show host, leader and co creator of the group Club Nouveau & Creator Of The Creative Exchange Conference.


Panel Three: Music Critique Session: industry professionals critique up and comers, songwriters, producers, spoken word artists and even industry vets looking for feedback on new material. The music critique session is always exciting, explosive and boiling over with talent of all age ranges, genres and skills, this panel is a creative exchange favorite...

2pm - 5pm


Derek DOA Allen (music producer, songwriter, bassist)

Erick (Big Homie) Dosty (singer, songwriter, on air radio personality)

Leon Guidry (Community Activist, on air radio personality)

Reggie Calloway (music producer, singer, songwriter, artist advocate, Grammy nominated director of funding sound royalties)

Lonzo Williams (music producer, songwriter, publisher, entrepreneur, label owner, club owner)

Antron Gregory (Artist Manager, music & entertainment business expert)

Steve Russell (singer, songwriter, producer, radio show host, member of Troop)

DeWayne Muffla Simon (CEO of Covert Entertainment & Soundworks, Producer (LL Cool J, Whodini)


Mark Harris (MODERATOR) Bio: Professor Mark T. Harris, J.D., an active licensed member of the State Bar of California, is the Director of Pre-Law Studies at the University of California, Merced and the Managing Partner of the Law Offices of Mark T. Harris headquartered in Sacramento, California.

Professor Harris attended the University of Southern California, where he later became a member of the adjunct faculty, prior to attending Loyola Marymount University, from which he received his Bachelor of Arts degree in Political Science. Today, Professor Harris has become a major donor of Loyola Marymount and sits on the university’s African-American Alumni Board of Trustees. Professor Harris attended and graduated from the University of California’s Boalt Hall School of Law in Berkeley California and while a student there served on the City of Berkeley’s Police Review Commission.

Professor Harris has lectured on law and finance at venues throughout the world including Latin America and Asia. He has traveled to fifty-nine countries throughout the world. He is married to Dr. Marianna Y. Harris, Ed.D., and proud parent of Eric M. Harris, J.D. and Martin T. Harris, J.D. candidate.



Panel Four: Investments, Finances & Revenue Streams: How To keep the money flowing:

 it’s one thing to make money, but the hard part for a lot of us is how do we keep money flowing and most importantly make it grow..... This panel of diverse minds will give you their personal perspectives, opinions, journeys and secrets to finding what works for you when it comes to wealth building, growing your income and planning for your financial future. If you are serious about becoming more financially literate and solvent you don’t want to miss this discussion.

5pm - 7pm


Reggie Calloway (music producer, singer, songwriter, artist advocate, Grammy nominated director of funding sound royalties)

Thaxter Arteberry (Investor, Entrepreneur, Business man)

Pamela (Chanel) David (Entrepreneur, Independent Business Woman)

David Lowenthal (Cal Tax & Financial: Accounting, Tax & Estate Planning)

Lenny Williams (Musician, Business Man, Music Publisher)

Mo’Nique Ambers (Owner Of State Farm Insurance, Former Pro Basketball, Independent Business Woman)

Paul Petrovich (Land Developer, Independent Business Man)


Larry Lee (MODERATOR) Bio: With understanding of how to combine editorial ‘excellence with new media style, Lawrence (Larry) C. Lee is leading The OBSERVER Media Group into the 21st century as a powerful multi-media voice for the ethnic consumer.

Lee — who has a lifelong career in ethnic media and marketing — inherited an admirable sense of quality, community, commendable work ethic, and dedication to excellence from his parents, Dr. William H. Lee and the late Kathryn C. Lee, founders of the award-winning OBSERVER Newspapers. The OBSERVER celebrated its 55th anniversary in 2018. In his role as President and Publisher, Lee has taken that bold, creative legacy and applied it to a number of exciting products that influence, inform and impact the African American audience he serves.

A graduate of the San Jose State University School of Journalism and Mass Communications, Lee was named a Distinguished Alumnus by the San Jose State University School of Journalism and Mass Communications in 2006. The American Society of Newspaper Editors, the National Newspaper Publishers Association and the University of Missouri’s College of Journalism have also saluted Lee’s journalism achievements. Larry is married and has two daughters.


Panel Five: Round Table With The LEGENDS: 

This Panel is the Highlight and final engagement of the creative exchange, this is where you can to learn the history, hear the words and feel the pain, sweat and journey of the legendary, iconic and giant steppers sitting before you. Each has a rich, fascinating, entertaining and interesting story to tell that will keep you in awe and on the edge of your seats, but that’s not the best Part of the evening. The best part is you get to participate by asking personal questions you might have and getting to personally engage each of them after the panel discussion is over.

7pm - 9pm


Gus Newport (Former Mayor of Berkeley,, Ca, Malcolm X Confidant)

Dr. Cornel West (The Most Profound & Legendary Intellectual Voice Of Black America Today)

Val (Watson) English (Legendary Co Creator Of Club Nouveau & Lead Female Vocalist)

Makeda Smith ( Legendary Master Of Public Relations, P.R Campaign Strategist,Entrepreneur, Jazzmyne P.R, Business Woman)

Larry Blackmon (Iconic & Legendary Voice, Direction, Producer, Innovator & Creator Of The Legendary & Iconic CAMEO)

Lionel Bea (Legendary & Groundbreaking Northern California Concert Promoter, Creator Of The Stone Soul Picnic - KBLX)

Lonzo Williams (Legendary Independent Record Man & Club Owner Creator & Lead Member Of World Class Wrecking Kru Responsible For The Careers Of Eazy E, Ice Cube, Dr. Dre and many more)